This page sets out the privacy policy of the Sustainable Development Goals In Action App (the "App") and explains how we use personal information (meaning any information about you which is personally identifiable such as your name, address, telephone number, email address, username or password and is generally referred to throughout this policy as "Your Information") we learn about you when you use the App. Please read this privacy policy carefully before accessing and/or using the App. By accessing or using any part of the App, you accept and consent to the uses of Your Information as set out in this policy.

1. Who are you?

1.1.Your Information will be processed by the GSM Association, with its principal place of business at Floor 2, the Walbrook Building, 25 Walbrook, London EC4N 8AF, UK ("GSMA"/"we"/ "us"/"our").

1.2. Any reference in these Terms to "you"/"your" means you, the user of the App.

1.3. For the purposes of the UK’s data protection laws, GSMA are the “data controller” and we have notified the Information Commissioner's Office and are registered on the Data Protection Register under registration number Z1419477.

2. What information do we collect about you?

We may collect and process the following data about you:

  • first and last name
  • username
  • password
  • email address
  • location
  • photo
  • user type
  • sector of employment
  • organisation or personal URL, if applicable
  • alternative App account login, if applicable
  • push notification option
  • preferred SDG goals
  • in-App view data
  • in-App buttons or links selected
  • mobile network operator
  • device model, manufacturer, operating platform (android/ios) and operating system version
  • time zone

2.1. information that you provide by registering to use the App, editing your user profile, or using the App. More specifically:

2.1.1 to register for the App you must provide the following mandatory information: your full name, your email address and password or, if you are using Facebook, Twitter or Google or other alternative platform to register, your log-in details for the relevant platform; and

2.1.2 you may also provide the following information at your discretion: a username, and a URL

2.2 information that other users provide about you when they use the App;

2.3 details of your use of the App and the resources that you access including;

2.4 information about the device that you access the App from (such as your mobile network operator and device model);

2.5 if you contact us or report a problem with the App, we may keep a record of that correspondence; and:

2.6 details of your location will only be as detailed as your full street address in order to find relevant actions near you. Please note: NO GPS coordinates will be stored permanently by Us.

How will we use your information?

2.7. We will use Your Information to:

2.7.1 ensure that content on the App is presented in the most effective manner for you and your device;

2.7.2 ensure that we provide personalised and relevant content to you;

2.7.3 create and make your user profile viewable by other users of the App;

2.7.4 to allow you to participate in the interactive features of the App;

2.7.5 Deliver you more relevant content, in the case of your location data; and

2.7.6 notify you about changes to the App and provide you with notifications regarding:

  • Actions activities (users joining/liking/sharing your actions).
  • User specific goal news, or other news based on your preferences

3. Will we transfer your information overseas?

All of Your Information will be processed within the European Economic Area (EEA).

4. Will we share your information with third parties?

4.1 Save as set out in this section, we will not normally share your information with third parties unless you consent however we may disclose Your Information if we are under a duty to do so in order to comply with any legal obligation, or in order to enforce or apply the App terms and conditions and other agreements; or to protect the rights, property, or safety of the GSMA and SDG Partners, our customers, or others; or if we sell or buy any businesses or assets, we may disclose Your Information to the prospective seller or buyer of such business or assets.

4.2 In using the App, you acknowledge that you will be sharing Your Information with other users and that other users may be shown or view Your Information as a result of your use of the App (for example the content and messages that you post, information you make public on your profile, content and 'actions' that you like or participate in). You acknowledge that these other users may share Your Information with other users too. You can manage what information is made public to other users by turning off your public Profile in: Settings > Preferences > Make my profile public? > YES/NO.

4.3 We may, from time to time, share anonymised user data with our SDG Partners.

5. How will we protect your information?

5.1 All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password for the App, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

5.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect Your Information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use appropriate procedures and security features to prevent unauthorised access.

6. Can you access or change the information we hold about you?

6.1 Yes, you have the right to request a copy of the information that we hold about you. If you would like to do so, or to find out more about how your data will be used, please contact us via the details in section 8 below. We may make a small charge for this.

6.2 We want to make sure that Your Information is accurate and up to date. If you would like us to correct or remove information you think is inaccurate you can contact us via the details in section 8 below.

7. Will we change this privacy policy?

We are constantly looking for new ways to improve the App. We may amend this privacy policy from time to time. Please review the privacy policy regularly to check for such changes. This privacy policy was last updated on 1 September 2016.

8. How can I contact you?

8.1. If you have any questions about our privacy policy or information we hold about you, you can contact us:

8.1.1. by email at; or

8.1.2. write to us at Floor 2, the Walbrook Building, 25 Walbrook, London EC4N 8AF, UK.

8.2. We hope you will be happy with the way we handle your information but if not you have the right to complain to the Information Commissioner if there is a problem – for more information visit

This policy was last updated on 8 September 2016 and supersedes any previous policy.